Cookie Policy
This Cookie Policy explains how Yummy Mummy, LLC ("Yummy Mummy," "we," "us," and "our") uses cookies and similar technologies to recognize you when you visit our website at yummymummystore.com (the "Website"). It explains what these technologies are, why we use them, and the choices you have to control them.
In some cases, cookies and similar technologies may collect information that is considered personal information, or that becomes personal information when combined with other information we hold.
What Are Cookies?
Cookies are small text files placed on your computer or mobile device when you visit a website. Cookies help websites function properly, remember preferences, improve performance, and provide reporting and analytics.
Cookies set by the website owner are called first-party cookies. Cookies set by vendors or partners are called third-party cookies. Third-party cookies may enable features such as analytics, advertising, embedded content, and performance tools.
Why We Use Cookies
Strictly Necessary Cookies
Required for the Website to function (for example, security, load balancing, login and session management, and fraud prevention).
Performance & Functionality Cookies
Help the Website remember your preferences and enhance features. Without these, certain functions may not work as intended.
Analytics & Customization Cookies
Help us understand how visitors use the Website so we can improve content, navigation, and performance.
Advertising Cookies
Help measure advertising effectiveness and, depending on your preferences, may help deliver more relevant ads across websites or platforms.
How to Control Cookies
You can decide whether to accept or reject cookies (other than strictly necessary cookies) through our Cookie Consent Manager, which you can access through our cookie banner and, where available, by selecting "Cookie Preferences" on our Website. If you reject certain categories of cookies, you can still use the Website, but some features may not function properly.
You can also control cookies through your browser settings. Each browser is different, so check your browser's help menu for instructions on managing or deleting cookies. Browser resources: Chrome, Safari, Firefox, and Edge.
Types of Cookies We Use
The specific cookies used on our Website may change over time based on our technology providers and Website functionality. The tables below describe the categories of cookies we commonly use.
Strictly Necessary Cookies — required to operate the Website and cannot be switched off in our systems.
| Cookie Name | Purpose | Provider | Type | Expiration |
|---|
PHPSESSID | Preserves your secure session as you browse | yummymummystore.com | Cookie | Session |
form_key | Protects forms against cross-site request forgery | yummymummystore.com | Cookie | Session |
X-Magento-Vary | Helps serve the correct cached page version | yummymummystore.com | Cookie | Session / 1 year |
mage-cache-sessid | Validates client-side page cache | yummymummystore.com | Local storage | Session |
private_content_version | Tracks customer-specific content (cart, account) | yummymummystore.com | Cookie / Local storage | Persistent |
section_data_ids | Stores customer data sections such as cart | yummymummystore.com | Local storage | Persistent |
Performance & Functionality Cookies — support enhanced functionality and personalization.
| Cookie Name | Purpose | Provider | Type | Expiration |
|---|
mage-messages | Stores status and notification messages | yummymummystore.com | Cookie | Session |
recently_viewed_product | Remembers products you have viewed | yummymummystore.com | Local storage | Persistent |
login_redirect | Returns you to the right page after login | yummymummystore.com | Cookie | Session |
Analytics & Customization Cookies — help us measure and improve Website performance.
| Cookie Name | Purpose | Provider | Type | Expiration |
|---|
_ga | Distinguishes unique visitors | Google Analytics | Cookie | 2 years |
_ga_<ID> | Persists analytics session state (GA4) | Google Analytics | Cookie | 2 years |
_gid | Distinguishes unique visitors | Google Analytics | Cookie | 24 hours |
Advertising Cookies — measure ad performance and, where permitted, support interest-based advertising.
| Cookie Name | Purpose | Provider | Type | Expiration |
|---|
_fbp | Identifies browsers for ad delivery and measurement | Meta (Facebook) | Cookie | 3 months |
fr | Delivers and measures advertising | Meta (Facebook) | Cookie | 3 months |
_gcl_au | Attributes conversions to ad campaigns | Google | Cookie | 90 days |
What About Other Tracking Technologies (Pixels / Web Beacons)?
We may also use technologies such as tracking pixels, web beacons, and similar tools that help us:
- Understand how visitors move through our Website
- Measure advertising performance
- Track whether emails are opened or links are clicked (where enabled)
- Improve Website functionality and customer experience
These technologies often rely on cookies to function properly. If you disable certain cookies, these tools may not work as intended.
Do You Use Interest-Based or Targeted Advertising?
Some third parties may place cookies or similar technologies on your device to help deliver advertising through our Website or measure ad performance. These providers may use information about your activity on this Website and other websites to provide ads that may be more relevant to you. The information collected through these technologies generally does not directly identify you (like your name), unless you separately provide that information.
California residents may have additional rights regarding "sharing" of information for cross-context behavioral advertising. Please see our Privacy Policy and Do Not Sell or Share My Personal Information page for more details.
Do You Honor Global Privacy Control (GPC)?
Where required, we honor Global Privacy Control (GPC) signals as a request to opt out of certain types of sharing for cross-context behavioral advertising. This may depend on your browser settings and the signal being enabled.
Updates to This Cookie Policy
We may update this Cookie Policy periodically to reflect changes in the cookies we use, our practices, or legal requirements. When we make changes, we will revise the content on this page.
Contact Us
If you have questions about our use of cookies or similar technologies, please contact us:
